I’ve been working very hard to improve the service and to make it clearer as to what you can do with it and how we can move forward, so in this particular post I’m going to explain the change of name, and also the revamped interface as well as feature set. Then to wrap up I’ll talk a little about the future features I’d like to implement pending investment.
I spent a lot of time thinking up names and how to move this project forward and with the name DiaryMemo, there was always a lot of conflict there. For a start, it was a name I quickly made up back in November 2012 when I needed to name the project and it stayed without us putting much thought into it.
At that time, I was far more concerned with getting the platform developed and test the idea quickly, and then worry about a name change later if it was shown that this was indeed a service people wanted.
Turns out people do want this service and hence now the name change. Another point was noted to us in the juxtaposition the name places with combining the 2 words Diary and Memo. Diary is a very female and personal word, whereas Memo is a very masculine and work/office based word and it seemed to put the name at odds with itself.
As always when selecting a new name, it’s harder than people think. For a start with any main web project, you need to be able to get a good domain name, and that means many names are eliminated simply because the domain is taken. As a result you get left with a choice to go with a name you can live with, and then perhaps if at some later stage you have finances you can purchase a better name. Delicious the bookmarking service did this, starting out with a domain name as http://del.icio.us and then later it became delicious.com with of course lots of money from Yahoo.
I investigated the idea a bit more to get really clear on what it was offering and what problem it was solving, and it soon became really clear that what people got out of using the system was more meaning to their lives, in the areas of chat they rambled on about.
I also became aware that this idea fell firmly into the realm of life logging and the whole quantified and qualified self movements. As I researched more, it became really evident that this is something that is growing in relevance and popularity, with Google soon releasing a fully commercial life logging product in the revolutionary Google Glass project.
As I delved into the world of life logging more and more, I came back to the idea that the word ‘log’ or some derivation thereof, needed to be in the name since this was the primary activity of the site. To log videos and thoughts.
I then thought a bit more about life logging in general and realised that although people might talk about their lives in their private videos, the system really didn’t log all of life, such as social media updates, photos, audio etc. It just did video, and personal thoughts as its primary goal, so it was all about the mind.
Then it became obvious. The name Mindlogr came about and instantly I knew that it fitted and was a perfectly great name for the project. Furthermore, it broadened the perceptive feel of the name, since DiaryMemo could have alienated certain groups of people, Mindlogr is much broader and has a wider appear.
I’ve made a number of interesting changes based on a lot of feedback from our users, and from some professional beta testers. For a start we have face lifted the UI to add more simplicity to the system and added a timeline feature to visualize the video timeline.
This greatly enhances the feel of time passing and look back at the past, as well as provide an instant snapshot of the activity levels in a particular video log.
So here’s the rest of the changes:
As you can see there’s been a lot of work putting this new version together and hopefully it’ll mean more people use the system and take full advantage of what you can achieve with it.
So here’s a brief outline on what I would like to implement into this site in the future. All these ideas are more complex, but fit into the mission of providing more contextual data so that the memory is triggered even more when looking back at past entries. Also I want to be able to supplement videos even more with other interesting data which I believe will enhance the memory process and provide people with a way to leave videos that will be their personal record of life as seen through someone’s eyes.
Most of these future features will need some investment and I am actively seeking investment partners right now, so if you know someone who might be interested in Mindlogr as a long term investment, please connect me.
I’m really excited with this project, it’s moving forward quickly and I’m pleased to launch it today with this post and looking forward to all of your feedback on it.